<p>NEW GLOUCESTER, ME In the last few years, it's become increasingly important for healthcare organizations to create some sort of strategy that isn't focused on social media methods for brand monitoring, but rather focused on becoming a successful social business, according to Andrew Dixon, senior vice president of marketing and operations at Igloo Software, a digital workplace software company.</p><p>Dixon said he considers social business an approach that seeks to create a more open and collaborative organization in order to increase productivity and better serve its customers in this case, the patients.[See also: Social media becomes a business intelligence strategy ]</p><p>"Social media is about monitoring how your brand is being perceived in the marketplace," he said. "This is social business. It's modern tools brought into the business for communication and productivity enhancement, whether it be doctor-to-doctor, doctor-to-patient or researcher-to-researcher."</p><p>According to Dixon, there are three important elements within all industries that need to "come together very tightly in order for a business to be successful, productive and innovative." Those three elements are processes, information and people, he said.</p><p><a href="http://www.healthcarefinancenews.com/news/importance-becoming-social-business">Keep reading...</a></p>