<p>Google has announced another small step forward with Google Analytics, this time with the redesign of its Social Reports that enables users to track conversations and activity that is developing around content on Google's Social Data Hub Partners.</p><p>This announcement follows on the heels of the announcement earlier this week that it has pushed Universal Analytics out of beta and made it generally available.</p><p>With this announcement Google is introducing two kinds of reports that enable users see and use this social data and see how people are engaging with a publisher's content. The two new reports are:Data Hub ActivityTrackbacks</p><p>Social data hub, if you haven't used, it is a free platform that social networks and other social platforms use to integrate their activity streams like votes or comments with Google Analytics.</p><p><a href="http://www.cmswire.com/cms/customer-experience/google-analytics-improves-social-business-by-offering-easy-tracking-of-links-statistics-020234.php">Keep reading...</a></p>