<p>A social business applies engagement techniques to bring together communities of people and deliver business value. It's an idea you may want to consider as a business owner, too. The social adoption rate by businesses is about 16 percent now, but will be 57 percent by 2017.</p><p>Want to get ahead of the curve? The infographic posted below provides insights on what will spur this growth, and how your company can get the most benefit out of social engagement. The infographic shows stats on how social has become ideal for today's business world, and offers a few tips of getting started from scratch.</p><p>If you're completely unfamiliar with social, you might be thinking you'll just "ignore it" until it blows over. Resist that urge and learn as much as you can about taking your business social right now, even if you have to start from scratch. Why? How about because the amount of value predicted to be unlocked by social technologies is $900 billion to $1.3 trillion? Don't you want a piece of that pie?</p><p>Check out INXPO's infographic, titled "Building A Successful Social Business" below:</p><p><a href="http://socialnewsdaily.com/11119/how-to-build-a-successful-social-business-from-scratch-infographic/">Keep reading...</a></p>