<p>During our inaugural public CMSWire Google+ Hangout session in December, we chatted with experts on how social business is challenging for large companies to implement, but also how it as been successful in limited cases.</p><p>CMSWire columnists Deb Lavoy, Rich Blank and Stephen Fishman shared their thoughts on how social business is transforming the workplace, why the social term itself may be holding us back, and why people matter more than technology. Our Culture was Social Before it Was Cool</p><p>We aren't dismissing those companies who have struggled with developing a fuller social business strategy, but our discussions often focuse on company culture as a real barrier. People are simply resistant to change, Rich Blank, a solutions engineer at NewsGator Technology said. It's good to talk about why wikis and blogging are good, Blank said, but getting through to people to the point where they actually do it is a widespread problem.</p><p>In the enterprise, many companies are totally open to advancing their social business strategies, he said. It's just that these large companies take time to change, and they often need to see the quantifiable data that tells them a social business implementation makes sense. Another major pain point.</p><p><a href="http://www.cmswire.com/cms/social-business/social-business-challenges-transforming-companiesslowly-019636.php">Keep reading...</a></p>