<p>The rise of social media has paved way for more opportunities to drive business transformation. In that perspective, India is a big market for social business. Himanshu Goyal, country manager, Social Business Evangelism and Sales, IBM, spoke to Ibrahim Ahmad on the challenges of social business and the India scenario.</p><p>Excerpts</p><p>Ibrahim: Can you name a few prominent organizations that have embarked on this journey in India?HG: One good example is the Government of National Capital Territory of Delhi (GNCTD) which has been using our social business solutions to improve operational efficiency, achieve compliance with government regulations and simplify program content updates and management processes, and has been able to reduce cost and time involved in maintaining and updating the websites. GNCTD has about 130 departments, including the Department of IT(DoIT), having their own websites hosted either by the National Informatics Center or a third-party vendor. As a result, the DoIT experienced challenges in content consistency when updating or maintaining the sites, leading to legal and compliance risk issues. In light of these concerns, DoIT sought a centralized web content management solution to link each department's website to a single location, which would help simplify the updates process and maintain regulatory compliance.</p><p>Another interesting example is of the Shriram Transport Finance Company, India's largest commercial vehicle financing company, moved to the IBM collaboration Cloud to improve communication with its field sales force. With 488 office and services centers and more than 16,000 employees and growing, they needed an email solution that could accommodate rapid growth and perform with speed and consistency. The company chose IBM LotusLive iNotes to provide all of its field sales reps with reliable, cost-effective and easy-to-use Cloud email, which can be accessed on the road, at their desk and from their mobile devices. Some others on social include Asian Paints, Paragon Footwear, Dr. Reddy's Lab and Minilec Industries.</p><p><a href="http://www.ciol.com/ciol/news/174451/social-business-growing-india-himanshu-goyal">Keep reading...</a></p>