<p>There's no need to review why your company has to get up to speed on social business. Get on the train or get left at the platform. We've all heard the lecture. And it must have sunk in because according to the gurus at Gartner, enterprise social networks are fast-becoming the primary communication channels for noticing, deciding, or acting on information relevant to carrying out work.</p><p>So everyone is staying on trend and ready to reap the rewards. Good news, right? Now here's the catch: Gartner estimates that through 2015, 80 percent of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology.</p><p>These revelations on social business are the part of a new Gartner report, Predicts 2013: Social and Collaboration Go Deeper and Wider, that takes a look at how social software and collaboration will impact the buyers and providers of the technology.</p><p>The report explains the slow return on social business efforts is largely a result of how social business is introduced into an organization. There is a big difference in how social initiatives are adopted when compared to more traditional technology deployments. In the good old days (you know, last year and the prior five decades), technology rollouts followed a "push" paradigm, where workers were trained on an app and were then expected to use it. With social business, users have to opt in, which means they have to want to use it because it offers a significantly better way to work.</p><p><a href="http://www.itjungle.com/tfh/tfh020413-story10.html">Keep reading...</a></p>