<p>ORLANDO -- While the majority of the attendees at IBM Connect 2013 this week are presumably keen on the idea of social media in the workplace, there are still plenty of businesses out there still looking to catch up -- or hoping this will all just fade away.</p><p>The reality of the situation is that social media will not fade away. What remains to be seen is how long it will take businesses to understand and implement social in a productive, profitable method.</p><p>Attending powwows like Connect could certain help in terms of advice, and IBM (and plenty of other tech giants) would be quick to tell companies that it has the resources to set it all up for you -- much like with the cloud over the last two years.</p><p>But education (and a dose of caution) would also be in order, based on a panel discussion on Monday with Beverly Macy, CEO of consulting firm Gravity Summit, along with Sandy Carter, vice president of sales and evangelism for IBM's Social Business group.</p><p><a href="http://www.zdnet.com/social-business-experts-name-4-trends-to-watch-in-2013-7000010433/">Keep reading...</a></p><p>Read also:</p><p><a href="http://economictimes.indiatimes.com/tech/internet/ibm-connections-ibms-smarter-connections-for-social-business/articleshow/18234996.cms">IBM Connections: IBM&#039;s smarter connections for social business</a> (Economic Times)</p><p><a href="http://www.biztechmagazine.com/article/2013/01/ibm-connect-all-roads-lead-social-business">IBM Connect: All Roads Lead to Social Business</a> (BizTech Magazine)</p><p><a href="http://www.marketwatch.com/story/fluor-connects-its-global-workforce-and-drives-innovation-with-ibm-social-business-software-2013-01-29">Fluor Connects Its Global Workforce And Drives Innovation With IBM Social ...</a> (MarketWatch (press release))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dcy8CmSPK9V2noMPAAR8TWL1OnMEM&ned=us">33 additional articles.</a></p>