<p>You've been promised collective intelligence, but there's more. Complexity is both the problem and if properly understood the solution.</p><p>Two Forces Compelling a Business Shift</p><p>So there are these two things going on. The first you've definitely heard of it's the great reawakening of the white-collar and consumer world as their value and participation and voice are released from the anonymity of the command and control corporate model thanks to nifty new social technologies.</p><p>The second is about the exponentially increasing complexity of the world. Everything that touches anything sets off another thing and so on. Social is accelerating complexity and vice versa. The very best of us and even our technology are daunted by the challenge of understanding issues and taking action in such an environment.</p><p><a href="http://www.cmswire.com/cms/social-business/social-business-is-only-half-of-enterprise-20-019232.php">Keep reading...</a></p>