
<p>This is a guest post by Matt Tucker, co-founder and CTO of Jive Software.</p><p>Last week, Huddle CEO Alastair Mitchell wrote a provocative guest post positing that standalone social business software will die this year. I wanted to set the record straight on the parts he got right, but also what he got totally wrong.</p><p>The thrust of his argument is that businesses need more than just a Facebook-like activity stream for conversations where employees can talk about work. I totally agree, and also duh.</p><p>But as we enter 2013, the move past this first wave of social business is already well under way. I think Mitchell gets a lot right about what comes next. The second wave of social business is all about delivering measurable business value. It moves beyond conversation and into action. It lets employees get work done instead of just talk about work. And instead of being driven solely by IT, it's focused on deeper use cases aligned around specific lines of business.</p><p><a href="http://venturebeat.com/2013/01/22/no-standalone-social-business-software-isnt-dead-its-about-to-go-mainstream/">Keep reading...</a></p>