<p>Why email when there is social media? Knowledge workers are bogged down by tasks like responding to and reading emails, and by simply looking for the information they need to complete daily tasks. But can social business make them more productive, and make businesses run better? Connections at the Tipping Point</p><p>Working together is part of what makes us human, but some technology, like email, has not lived up to its promise to make our lives easier. Likewise, staying on task and focused is also a bit harder when the entire Internet is just a swipe away. One of the ways social business tools, including collaboration software, can help break through this ironically technological roadblock is by connecting us in new ways.</p><p>Two years ago, CIOs were jumping into social, but it was still early days, Rob Koplowitz, a Forrester analyst said at a recent Jive Software event. Now, Forrester is grinding it out by helping companies fine tune things like sales processes using social tools, he said.</p><p>"2012 really did feel like a sea change in social," Koplowitz said. "Sales, marketing, training, HR and operations can benefit the most from social collaboration tools."</p><p><a href="http://www.cmswire.com/cms/social-business/get-out-of-email-social-business-at-the-tipping-point-019203.php">Keep reading...</a></p>