<p>Has the term sustainability become overused? Nike is one company that is questioning the label.</p><p>Sustainability. It's a word that either excites, confuses or infuriates business professionals. Does it refer to delivering a healthy, profitable business or does it describe a way of growing a profitable business by being socially and environmentally responsible?</p><p>Most readers of this site will probably agree with the latter definition but, given this continuing and evolving debate on the semantics of sustainability, how can we expect to communicate such an important business philosophy to a larger audience?</p><p>It's a question that has repeatedly cropped up while researching and writing the annual SMI-Wizness Social Media Sustainability Index.</p><p><a href="http://www.guardian.co.uk/sustainable-business/blog/term-sustainability-fit-for-purpose-business">Keep reading...</a></p>