<p>If we looked in our crystal ball to predict cultural trends in 2013, we'd see humans bootstrapping, staycations, crafting, couponing, growing beards and lots of bespoke and do-it-your-self-ness. These trends reflect a need for veracity in an unsettled and volatile word. Since technology is invented and implemented by humans, 2013's technology trends also reflect our yearning for authenticity. Trend: Uber-Pragmatism</p><p>Embrace the new pragmatism. It is here to stay. We technologists love to blather on about the wonders of new features and functionalities. Perhaps, just perhaps, from a user perspective, we may be drowning in our own hubris. Real users are keeping their expectations of technology much more practical. Just buying a software tool is not pragmatic. Purchasing the tool with a strong business case is.</p><p>Recently, I was at a big-deal analyst conference. Conversations at our booth centered on approach and deployment real, down-in-the-trenches stuff. Organizations are focusing on action-oriented practicality. "I've got a problem and how can technology solve it?" These problems are being examined from various points of view technological, user and management. Feedback is being sought and agility is practiced.</p><p>We've grown to have greater ambiguity tolerance as the economy is still uncertain meaning we have to be even more agile. Buyers are creating hardcore cost justifications and embedding them into RFPs causing the vendor to assist with that cost justification.</p><p><a href="http://www.cmswire.com/cms/information-management/get-real-enterprise-content-management-2013-018864.php">Keep reading...</a></p>