<p>There is perhaps no person less likely to start and run an enterprise software company than Box co-founder and CEO Aaron Levie. Which is perhaps the reason he's so well-qualified to disrupt the traditional enterprise content management market.</p><p>He simply didn't know any better.</p><p>As Levie noted in a recent interview, Box has "benefited from our ignorance about the category." Venture capitalists are often inclined to pour money into entrepreneurs who have been there, done that. But in the case of Levie, who has now raised $284 million, they've been betting big on an entrepreneur who doesn't fit anyone's profile of an enterprise software executive, and who had no previous experience with enterprise content management.</p><p>But that, as Levie informs us, is precisely the point:"Assume you've never seen a Magic Quadrant or Forrester Wave and you just built a tool that was explicitly trying to solve a particular problem which, in our case, was 'How do I share content with N number of people?' Had we known the market we probably would have built something that conformed to existing models, but instead we built a product that prioritizes simplicity and ease-of-use. This has turned into a classic 'innovator's dilemma': a simple approach is much easier to build upon than it is to add simplicity to the complex products already out there. Along the way, the industry has turned around and redefined content management to include what we do."Solving A Different Problem</p><p><a href="http://readwrite.com/2012/12/27/box-ignorance-turning-to-enterprise-bliss">Keep reading...</a></p>