<p>Business is a warzone: If you stand still, you die. No matter how good your product or service, you're at the mercy of cause and effect.</p><p>The market's evolving needs must be met by evolving products. Those needs are increasingly expressed not in the classic focus-groups of yore, but in today's vibrant social media forums. This fundamentally changes the game between a company and its customers. Read this article to discover how to play the new social-business game.</p><p>Brian Solis (cc:by)</p><p>It can be a huge culture shock for unprepared businesses. Take Microsoft as an example. The coming Windows 8 Tablet and Windows Phone are classic examples of the evolution of market needs. The Microsoft that produced Windows 95 would be history had its products not evolved.</p><p><a href="http://www.forbes.com/sites/netapp/2012/12/10/social-business/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.informationweek.com/development/mobility/what-if-google-ignores-blackberry-10/240144104">What If Google Ignores BlackBerry 10? - Development - Mobility -</a> (InformationWeek)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dKvnGqm3utZ00oMIUmAlOYgZcMivM&ned=us">344 additional articles.</a></p>