<p>If you work at a typical company, you probably have a mix of generations among your colleagues. You might have direct reports for whom e-mail is passe and a Baby Boomer CEO who believes his monthly e-mail message keeps everyone informed regarding the direction of the company. Meanwhile, some of your colleagues may be among the 50 million telecommuters in today's workforce.</p><p>Demographic shifts are just one reason businesses must completely rethink their communication strategies, says Scott Kellner, chief marketing officer at INXPO, which recently launched Social Business TV, a communications concept initially developed for the Professional Convention Management Association and now expanded and packaged to be publicly available.</p><p>Going Both Ways</p><p>The idea is to take formerly static, one-way communication tools such as webcasts and e-mails, and turn them into an ongoing, two-way communication plan that doesn't just inform internal employees and external customers but engages them as well.</p><p><a href="http://meetingsnet.com/virtualhybrid/tv-social-media-new-way-engage-employees-and-customers">Keep reading...</a></p>