<p>Bromford Group is the top social media performer in housing, according to a new survey. How does your organisation fare in this brave new world? Photograph: Iain Masterton/Alamy</p><p>How can housing providers demonstrate that they are delivering social value? We believe that running a social business provides at least part of the answer. Under the banner "conntected housing", Thames Valley Housing Association is working to understand how housing professionals can use social media more effectively to improve their efforts for tenants and customers.</p><p>We have built an online portal to help people interested in the housing sector to discover and connect with each other on Twitter. The idea is to help cut through the noise. It identifies the interesting commentators, important subjects of discussion and the most frequently shared links on issues around housing. It's inspired by Tweetyhall, which does the same job for councillors, and powered by the technology behind Tweetminster.</p><p>By aggregating and tracking a range of conversation streams on Twitter, people can see the contributions that housing associations and leading individuals are making to the housing conversation nationwide and in real time. This will help us in our collective attempt to accelerate housebuilding and tackle the housing crisis.</p><p><a href="http://www.guardian.co.uk/housing-network/2012/dec/07/social-media-housing-network-staff-residents">Keep reading...</a></p>