<p>When it comes to social media and small business, having a strategy can produce greater benefits. Benefits such as increased traffic, reduced marketing costs and increased branding. Tune in as Sanjeev Aggarwal, Founder and Partner of SMB Group, joins Brent Leary to discuss the results of the 2012 SMB Social Business Study and why a strategic approach is better than an ad hoc approach.</p><p>Small Business Trends: Can you tell us a little bit about your background?</p><p>Sanjeev Aggarwal: I founded the SMB Group roughly three years ago, and the driving force was lack of specific focus on the SMB segment. Prior to that, I worked on the market research side. Focusing again on the SMB area at Hurwitz, and at AMI.</p><p>I started doing this at the Yankee Group about 10 years ago.</p><p><a href="http://smallbiztrends.com/2012/10/sanjeev-aggarwal-smb-group-social-media-study.html">Keep reading...</a></p>