<p>One of the big shifts in how companies in India conduct theirbusiness and manage their operations, today, has been the adoptionof Unified Communications. And this is irrespective of their size,the sector they operate in, or the geographies they cater to. Whilethe degree of adoption may vary, there is a clear appreciation ofthe substantial efficiency gain and cost savings that can berealized through this investment. That there is a slowdown in theeconomy has only accelerated the adoption and heightened the amountof interest exhibited by various companies in this solution.</p><p>But more than the slowdown, the sudden increase in deployment ofUC solutions has been the result of the emergence of disruptivetechnologies in the space of video collaboration. While UC is oftenreferred to as a collection of messaging tools, we believe videoplays a critically important role in user adoption. For a longtime, technology was the limiting factor to the adoption of UCservices. Businesses, small and large, could not deploy videocollaboration tools effectively because these were designed to workon expensive networks like leased lines and MPLS. And required theintervention of the IT staff to operate them.</p><p>Large multinational corporations were the ones that ushered inthe concept of Unified Communications in the Indian market. But totake the UC market to the next level and make it seamlesslycompatible with video conferencing has been a key challenge. Thisis now being addressed through disruptive technologies likeScalable Video Coding (SVC) that enable companies to run highquality video on standard broadband connections and commonlyavailable devices like laptops, tablets and smartphones. Aided by developments in the telecom andcommunications technology space, such as cloud computing andwireless networks like 3G and 4G, even smaller companies can noweasily incorporate video into their collaboration tools and reapthe benefits of lower complexity and higher productivity.</p><p>Heterogenity in the Indian UC marketplace is driven by a widediversity in the type of enterprises and in their varyingrequirements and ability to spend. There are a variety of factorsthat affect the purchase decision of individuals, even though theymight belong to the same category. We have foreign multinationals,Indian companies catering to foreign enterprises such as BPOcompanies, Indian multinationals, Indian companies catering only todomestic markets and regional businesses. These can be furthersplit these into large, small and medium enterprises, family owned,partnerships and listed and ranging from B2C to B2B. Whiletechnically they all stand to gain from UC, a one size-fits-allapproach does not work.</p><p><a href="http://www.informationweek.in/Unified_Communications/12-10-08/Adoption_of_video_in_Unified_Communications_on_the_rise_in_India.aspx">Keep reading...</a></p>