<p>Salesforce.com hosted Dreamforce, the company's annual cloud computing love fest, in San Francisco last week. With 90,000 registered attendees, the conference brought a sea of people to the Bay Area; throngs of people everywhere in hotels, on the street, in the hallways. Interpretive artists at Dreamforce (Photo credit: Michael Krigsman)</p><p>The primary focus and message of this year's event was social enterprise (which some vendors call social business but, more or less, it's the same thing). By getting behind social business on such a massive scale, salesforce.com remains the largest, unequivocal proponent of social computing.</p><p>READ MORE POSTS FROM THE IT PROJECT FAILURES BLOG</p><p>Although other megavendors offer product lines based on social computing, over the last several years Marc Benioff, CEO of salesforce, has reengineered the entire company using social computing as the reference point.Marc Benioff during Dreamforce press conference (Photo credit: Michael Krigsman)</p><p><a href="http://www.zdnet.com/salesforce-com-pushing-social-business-into-the-mainstream-7000004642/">Keep reading...</a></p><p>Read also:</p><p><a href="http://midsizeinsider.com/en-us/article/social-business-takes-the-spotlight-at-d">Social Business Takes the Spotlight at Dreamforce</a> (Midsize Insider)</p><p><a href="http://www.cioinsight.com/it-services/enterprise-applications/the-emerging-social-enterprise-dreamforce-2012/">The Emerging Social Enterprise: Dreamforce 2012</a> (CIO Insight)</p><p><a href="http://smartdatacollective.com/mark-smith/73586/salesforce-struggles-deliver-dream-analytics">Salesforce Struggles to Deliver on the Dream of Analytics</a> (Smart Data Collective)</p><p>Explore: <a href="http://news.google.com/news/more?pz=1&ned=us&ncl=dhF5817trQkIBIMgBo-AligYXuHQM">55 additional articles.</a></p>