<p>If you had any doubt that the battle for content management, file sharing and collaboration supremacy is going to take place in the cloud moving forward, two recent announcements should have driven it home.</p><p>First of all, we had Marc Benioff telling a stunned Michael Arrington (and he's not easy to stun) at TechCrunch Disrupt that Salesforce.com was going to be releasing a Box competitor called Chatterbox. While details were few, just the fact that Benioff was willing to go after a company he had previously supported and funded was news in itself.</p><p>This week, we had Box counter-punching with an interestingly timed announcement of a new edge network functionality designed to dramatically increase the speed of uploading files to Box. Box is putting the rest of the industry on notice here, that it is not sitting still while others climb on board on the file sharing and collaboration bandwagon.</p><p>And let's not forget that EMC announced last spring it was buying file syncing service Syncplicity precisely so that it could move its content management strategy into the cloud or Microsoft's purchase of Yammer in June to enhance its cloud collaboration chops in SharePoint. It all goes to show that if you're in the cloud, file syncing and sharing is as Box CEO Aaron Levie put it, "table stakes," for this game.</p><p><a href="http://www.fiercecontentmanagement.com/story/cloud-collaboration-battle-full-swing/2012-09-18">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.zdnet.com/chatterbox-takes-new-angle-on-file-sharing-7000004512/">Chatterbox takes new angle on file sharing</a> (ZDNet)</p><p>Explore: <a href="http://news.google.com/news/more?pz=1&ned=us&ncl=dfYR4RoZrbcfu7MnD6ucdLu7mMOQM">554 additional articles.</a></p>