"A brand is no longer what we tell the consumer it is it is what consumers tell each other it is." - Scott Cook, co-founder, Intuit "Our head of social media is the customer." - Unknown spokesperson, McDonald's Patrick Salyer These social media adages are scary enough to give any...

<A HREF="http://www.forbes.com/sites/ciocentral/2012/08/04/listening-to-social-media-cues-doesnt-mean-ceding-control/">Read More</A>