Three "facts" about social business are accepted without question by most people. That any business with a Facebook page or Twitter account is considered "social"; that hiring a social media person constitutes a social "presence"; that implementing an intranet transforms the organization into a "collaborative" enterprise. Now that I've used...

<A HREF="http://www.forbes.com/sites/markfidelman/2012/03/20/the-myth-of-social-media-tactics-versus-the-reality-of-social-business-strategies/">Read More</A>