<A HREF="http://www.eweek.com/c/a/Enterprise-Applications/Why-Services-Lead-the-Way-for-IBM/?kc=EWKNLENT09052008STR3">At IBM, services are king</A> as the IBM Global Services business leads in the company in revenue by producing consecutive quarters of increased profitability. However, it is not services alone that make the IBM unit so effective, but Big Blue's integration of its research arm into the services mix, as well as IBM software solutions including Rational and WebSphere.