Gartner now refers to customer data integration (CDI) software, which helps companies consolidate data from disparate sources to gain a "single view of the truth" about customers, as master data management (MDM) for customer data.

But, whatever you call it, the recent Magic Quadrant report on the topic <A HREF="http://searchdatamanagement.techtarget.com/news/article/0,289142,sid91_gci1324131,00.html?track=sy186">lists IBM and Oracle as the top vendors</A> in the space, just as it did last year.