Once upon a time, people bonded with their co-workers on office softball teams and traded gossip at the watercooler. OK, so those days aren't gone yet. But as big companies parcel Information Age work to people in widely dispersed locations, it's getting harder for colleagues to develop the camaraderie that comes from being in the same place. Beyond making work less fun, feeling disconnected from comrades might be a drag on productivity.

You can tell just from looking at the Beehive program under development at IBM that something is different. Beehive's color scheme is bright yellow, not IBM's standard blue. The cheerfulness reflects the fact that Beehive is meant to encourage far-flung co-workers to like each other more.

<A HREF="http://www.cnn.com/2008/TECH/ptech/05/12/virtual.watercooler.ap/index.html">Beehive is an online portal for employees</A> to describe their expertise, so valuable knowledge doesn't get lost inside the bureaucracy. Those kinds of tools are common, but Beehive adds an unusual dose of Facebook or MySpace. The 27,000 IBMers using Beehive can post pictures, video and one-sentence updates about themselves. They can share lists of "things I can't live without." Such personal touches often are missing when people work at a distance from one another, says Joan Morris DiMicco, an IBM researcher developing Beehive. Co-workers in different locales can't wander into each other's offices and see family pictures on the desk. They don't shop at the same places or have children in the same schools.