The accepted wisdom on executive resumes in recent years is that <A HREF="http://searchcio.techtarget.com/news/article/0,289142,sid182_gci1302529,00.html?track=sy183&asrc=RSS_RSS-14_183">less detail is more and branding is everything.</A> Tell the world who you are and what you do best in as few words as possible. But search engine optimization has reared its cumbersome head in the job market. Some CIOs say they are being encouraged to list everything they have done because even resumes for top talent often get a first swipe by software that uses keywords to find prospects.