The best ideas for your business might come from someone who doesn't even work for you. That's the contention made by author and consultant Don Tapscott in his newest book, Wikinomics: How Mass Collaboration Changes Everything.
Tapscott, along with coauthor Anthony D. Williams (who teaches at the London School of Economics), believes that the pervasiveness of the Internet will usher in an era where companies will lower their proprietary barriers and <A HREF="http://www.cio.com/corporate_management/consumer_it/wikinomics_why_you_should_collaborate.html?CID=32391">collaborate to foster greater innovation.</A>