<A HREF="http://www-03.ibm.com/press/us/en/pressrelease/20263.wss">IBM and Georgetown University announced two new curricula</A> to address the growing demand for information technology skills that can empower an organization to more rapidly respond to changing marketplace conditions. Both of the new programs--one for IT professionals and one for undergraduates and graduates--are designed to teach all students about service oriented architectures. SOA is a way of reusing a company's existing technology to more closely align with business goals helping to result in greater efficiencies, cost savings and productivity. Experience and knowledge of the SOA approach is a valuable asset for professionals and students that want to enhance their marketable IT industry skills while also honing business acumen.