Gannett officials expect the media company's hosting capacity to grow and are already planning for ways to keep the 15,400-square-foot data center powered up and cooled as that occurs. One option under study is the use of <A HREF="http://www.eweek.com/article2/0,1895,1943258,00.asp">DC power distribution within the data center.</A> Analysts said the drumbeat for DC power is likely to increase through June, when the Electric Power Research Institute will host a two-day data center conference focusing on DC power in Washington. While many in the industry have brushed off DC power, calling it more marketing hype than reality, others--including Intel, Hewlett-Packard and Sun Microsystems--are interested.