This IBM Redbook serves as <A HREF="http://www.redbooks.ibm.com/abstracts/sg246330.html?Open">a practical reference</A> for those who desire to understand the IBM On Demand Business strategy and how to sell effectively within it. It provides the perfect starting point for those who want to integrate On Demand Business concepts into their selling practice. It also serves as guide for anyone who is preparing to take the IBM Certified for On Demand Business Solutions Advisor Exam (Test 816).