During his keynote address at the annual <A HREF="http://www.lotus.com/home.nsf/welcome/devcon">Lotus DevCon 2000</A> software developers' conference, Lotus President and CEO Al Zollar today defined how the use of collaborative technologies will drive e-commerce marketplaces to new heights. Zollar explained how fostering more personal and focused human interaction via collaborative and real-time communications enables businesses of all sizes to execute more efficient and profitable e-business transactions while sharpening their competitive edges.