<p>SAN FRANCISCO, CA - Hearsay Social, provider of the leading social business platform for the financial services industry, today announced a renewal and expansion of its strategic partnership with the Securities Industry and Financial Markets Association (SIFMA) to drive increased thought leadership and education around social media use within SIFMA's member firms.</p><p>Through this expanded partnership, SIFMA and Hearsay Social will work closely to empower and educate hundreds of member securities firms, banks, and asset managers on social business best practices to drive better engagement and deeper relationships with clients. Throughout the year and at regular events, including the SIFMA Annual Meeting and SIFMA Social Media Seminar, member firms will receive access to training seminars, greater advocacy with leading social network providers, and more insight into available digital technologies and social media solutions.</p><p>Today in San Francisco, Hearsay Social CEO Clara Shih will be keynoting at the SIFMA Social Media Seminar. In "The Next Digital Frontier for Financial Services: Amplifying Brand and Growing Business in 2014," Ms. Shih will explain why 2014 is the year that social media moves from an optional tool to an essential way for advisors and marketing teams to effectively grow business. The session takes place Thursday, February 27 at 9:05 AM, immediately following welcome remarks from John Maurello (Managing Director, Private Client Group, SIFMA).</p><p>Hearsay Social is the leader in social business for the financial services industry, helping advisors efficiently and successfully use social media to attract prospects, retain customers, deepen relationships and grow business. The company partners closely with financial services organizations to provide a combination of innovative technology and proven methodologies to deliver business success with social media. Many Hearsay Social customers are also SIFMA members.</p><p><a href="http://www.broadwayworld.com/bwwgeeks/article/Hearsay-Social-and-SIFMA-Expand-Strategic-Partnership-to-Drive-Social-Business-Education-Thought-Leadership-for-SIFMA-Member-Firms-20140227">Keep reading...</a></p>