<p>Social tools and strategy is generating plenty of hype in the workplace. But we've seen this story before.</p><p>Twitter's IPO caused a flurry of excitement in the tech world, with people breathlessly tweeting their opinions (in fewer than 140 characters, of course). Twitter, one of the many social companies that's now a household term, is in the big leagues. With Facebook and Twitter both now public, has social business reached mainstream?</p><p>In the six meetings I attend every day, social comes up in almost all of them. "What are we doing about social?" "How is the hiring going for the new social manager?" "How do we implement change so social becomes part of our company DNA?" Companies are scrambling to figure out how they can benefit from this "new" trend.</p><p>Working in knowledge management, I am all too familiar with these questions. Social is a huge part of my job. And when I talk to colleagues in other companies, social is just as hot for them. Everyone is figuring out what technology to build or buy and going through the never-ending process of trying to prove the ROI to senior leadership. Employees are wrestling with how to use these rapidly changing new technologies.</p><p><a href="http://www.informationweek.com/software/social/social-business-rules-workplaces-andndash-for-now/d/d-id/1112956">Keep reading...</a></p>