<p>Looking back, 2013 has been the year of social business. It has evolved from a tool for students and teens to connect with one another, to become an integral player in our daily liveswith a profound effect on society and the business landscape. Couple this with the explosion of mobile devices, the power of analytics technology and new cloud delivery models, and the result is a perfect storm of industry trends that make 2014 the year that businesses can move from "liking" to leading as they look beyond social media to see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way people connect and the way organizations succeed. Nowadays, becoming a leader in a particular marketplace means using social solutions to drive cost savings, increase revenue and cultivate competitive advantages. IBM has been playing hard in the social business arena in the last year or so. In this eWEEK slide show, Scott Hebner, IBM's vice president of social business, offers bold predictions for what we can expect to see in social in 2014.</p><p><a href="http://www.eweek.com/enterprise-apps/slideshows/ibms-2014-social-business-outlook-from-liking-to-leading.html">Keep reading...</a></p>