<p>For many content management experts, selling the ROI of enterprise social collaboration toolshas become a mission with religious fervor.</p><p>And for Dawn Lacallade, the mecca should be the executive suite.</p><p>"For companies that have a lack of leader buy-in, it's an uphill battle," said Lacallade, thedirector of social strategy and content programming at LiveWorld Inc., a social content marketingfirm based in San Jose, Calif. "You can have the most beautiful technology solution, but if youdon't ... have leaders who actively use the tools and share best practices, it doesn't matter."</p><p>Enterprisesocial collaboration is fashionable these days, but companies are also ambivalent about how touse these platforms. Collaboration software enables social networking and knowledge sharing amongemployees. Often these platforms enable workers to communicate and share information acrossgeographical boundaries as well as functional silos within their companies.</p><p><a href="http://searchcontentmanagement.techtarget.com/feature/Enterprise-collaboration-tool-evangelist-brings-ROI-to-business-suite">Keep reading...</a></p>