<p>"We see the platform as a way to free our management team from day-to-day operations, so we can develop our business," says Olivier Poivey, ONE Marketing</p><p>The Danish company's platform combines social media's ability to connect people with the need for common ways of working, and clear roles and responsibilities. The platform is designed around recent employees' need for guidance on how work is actually performed in the company. The platform's intuitive model provides an easy way of transferring knowledge between employees. It, thereby, provides a powerful tool for all leaders, who, on a daily basis, struggle to establish good and effective work routines and assign responsibilities.</p><p>"Yammer and its more than 2 million users has proven that employees want to use social media inside companies. With Gluu.biz companies can channel some of their employees' social energy into common business processes that everyone believes in and that are searchable for use by others. This provides tangible business value," says Soren Pommer, the co-founder and CEO of Gluu.</p><p>Gluu.biz is an innovation in the field of "Business Process Management", where large corporations for more than a decade have invested billions in IT systems, process design and consultancy in a quest to become process-driven enterprises.</p><p><a href="http://www.webwire.com/ViewPressRel.asp?aId=183457">Keep reading...</a></p>