<p>It's simple! Quality and Exclusivity. Imagine articles written on the cutting-edge technology and insight of some of the world's greatest thought-leaders. Imagine leaders from General Electric, LinkedIn, Ford Motor Company, and Edelman Digital providing insight to you and other subscribers on content only available in one place.</p><p>Concept DevelopmentThe concept of "rethink" first took shape in the summer of 2009 with the idea of building an event where the best thought-leaders from the communication and marketing world join corporate executives at the intersection of ideas and strategies within Social Business Marketing; how a company embraces technology to reach its full potential within the digital age by building loyalty, reputation and customer service while engaging employees, partners, and customers throughout the customer journey.</p><p>On October 11, 2011, Arnt Eriksen shared the stage with Tara Hunt, Jacob Morgan and Rohit Bhargava, stepping forward in the first, and now bi-annual, rethink conference; an arena of creativity, knowledge and principles in Social Business Marketing. Attendees share their passion for business and forge connections in this new network whose vision is to create a spark of change, to rethink and optimize each company's online activities.</p><p>Arnt Eriksen addresses his vision, "We developed rethink mag to provide a platform for in-depth discussion and perspectives on the latest breakthroughs and developments in SBM. The articles will share the themes from rethink conferencedelivering valuable insights into the most essential aspects of SBM. Contributing writers will be respected experts in their fields."</p><p><a href="http://www.prweb.com/releases/2013/11/prweb11360686.htm">Keep reading...</a></p>