
<p>Most organisations are at an 'intermediate' stage when it comes to social business maturity, and less than one-fifth can boast of being truly strategic in executing social strategy, a new report claims.</p><p>According to Altimeter Group's The State of Social Business: 2013: The Maturing of Social Media into Social Business, the lack of clear leadership, organisation and strategy means many organisations are still experiencing 'social anarchy' when social media strategy is siloed or uncoordinated.</p><p>Just over one-quarter of respondents were found to have a holistic social media approach, and nearly half claimed top executives are not informed, engaged or aligned with social strategy (48 per cent).</p><p>Altimeter's formula for understanding an organisation's social media prowess is divided into six stages: Planning, Presence, Engagement, Formalised, Strategic, and Converged. Currently, 80 per cent of respondents claim to at least have a presence in social, but only 17 per cent consider themselves to be at the higher end of social business maturity. Only 3 per cent claimed to be at the 'Converged' stage, while the majority are either at Engagement or Formalised (26 per cent of respondents each).</p><p><a href="http://www.cmo.com.au/article/531475/companies_still_strategic_around_social_media_strategy_report/">Keep reading...</a></p>