<p>celum is proud to announce the reorganization and extension of its product portfolio with the introduction of celum Product Media Management. celum Product Media Management (PMM) is the one central system to manage, distribute and control multimedia product content by brands, product lines, markets or any other dimension.</p><p>PMM not only distributes content to different systems, but it controls and monitors content use, ensuring that all product-related content is in one place and its lifecycle controlled and tracked from the very first designs, through its use as marketing collateral, all the way up to the documentation of damages and product defects. Product Media Management means that rich content is managed independently of downstream applications and can easily be delivered to any related system like ERP, CRM, PIM, e-commerce, portals and social intranets.</p><p>PMM is a centralized content hub with a standardized I/O (powerful API and SDK) and allows users to manage all content in one place instead of multiple silos. It extends the reach, versatility and lifecycle of large, expensive solutions like ERP, PIM, e-commerce, portals, and WCM, protecting and leveraging investments in virtually any business-critical application. PMM is also perfect for dynamic, growing multinational organizations, effectively reducing costs during expansion and the creation of new products, brands, regions, markets or locales.</p><p>Moreover, celum Product Media Management consolidates and integrates different PIM/ERP/CRM systems, localizes and translates product content, and helps manage product packaging. celum Product Media Management also allows for the management of multi-region product content regardless of language.</p><p><a href="http://www.newswiretoday.com/news/136090/">Keep reading...</a></p>