<p>How do businesses measure the success of social business initiatives and how do they define success? Social: The Great Upheaval</p><p>During out most recent CMSWire Tweet Jam, sponsored by OpenText, we tried to gauge where organizations were with social and how much it has changed over the last year. Not surprisingly, there were as many different answers as there were participants in the session. Costs of Social</p><p>Do companies have to spend money on social to make money? How much is overkill and what is a minimum viable product? Like all great questions in life, the answer is it depends. Return on social investment will continue to be a pressing issue because the potential for scalability there is immense. A Small, but Important Diversion</p><p>We strayed from the script briefly as the discussion appeared to be going in two different directions: external, customer facing social strategies and internal, employee-focused initiatives. Turns out we weren't the only ones who noticed. Better Metrics than ROI?</p><p><a href="http://www.cmswire.com/cms/social-business/tweet-jam-recap-becoming-a-responsive-social-business-socbizchat-022938.php">Keep reading...</a></p>