<p>LORI: AS TWITTER GETS READY TO MAKE ITS DEBUT AS A PUBLIC COMPANY, HOW CAN A COMPANY MAXIMIZE THE GAIN FROM ITS IPO? LET'S GO BACK TO ROBERT GRAY JOINING US TURN SAN FRANCISCO JOINING US WITH SOCIAL MEDIA MAVERICK.</p><p>&gt;&gt; NOT ONLY IS SHE A SOCIAL MEDIA MAVEN, BUT SHE LITERALLY WROTE THE BOOK ON HOW TO MONETIZE SOCIAL MEDIA.</p><p>THE CO-FOUNDER AND CHIEF EXECUTIVE OFFICER OF HEARSAY SOCIAL AND IS ON THE BOARD OF DIRECTORS OF STARBUCKS IN HER SPARE TIME.</p><p>THANK YOU FOR JOINING US.</p><p><a href="http://video.foxbusiness.com/v/2676346366001/the-growing-business-of-social-media/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.business2community.com/social-business/social-relationships-life-raft-social-business-technology-evolution-0616126?utm_source=rss&utm_medium=rss&utm_campaign=social-relationships-life-raft-social-business-technology-evolution">Social Relationships the Life Raft for Social Business &amp; Technology Evolution</a> (Business 2 Community)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dHDzW4NANK5MxwM5epvMLInceFJnM&ned=us">138 additional articles.</a></p>