<p>Monday, September 16, 2013: A lot has been said over the years about the technology that enables Unified Communication (UC) much less about its ROI and business impact. In the second of his series of articles* establishing the real business impact and ROI of UC, Manish Sablok, Head of Marketing for CNE Europe at Alcatel-Lucent Enterprise, explains how UC enables enterprises to optimise their communications in three key ways optimising employee productivity, reducing sales cycles and reducing the cost of lost opportunities.</p><p>This is the second in a series of articles covering the benefits of UC, the first of which looked at how the adoption of UC is being driven by the four key people pain-points: waiting for information, dealing with complaints, off-site productivity loss, and challenges to collaboration.</p><p>For a long time, UC has been defined by a particular set of tools and the argument for its adoption has been all around its technology, rather than on the fundamental concepts underlying its importance in improving business processes and outcomes. More recently we have seen a new term, 'Optimised Communications' starting to be used to define the use of these sorts of tools to better define the enterprise benefits of UC as a solution for 'optimising organisational goal attainment while enhancing the user experience'.</p><p>This focus on optimising business results brings a new angle to the UC argument, and I believe that there are three key areas where the results of UC can be truly shown to optimise business processes and start to bring measurable ROI across the enterprise.</p><p><a href="http://www.efytimes.com/e1/fullnews.asp?edid=116058">Keep reading...</a></p>