<p>At ITWeb's Social Media Summit, writer and social business strategist Ryan Hogarth will discuss how businesses can take the first difficult steps towards becoming social.</p><p>Companies that are still debating adopting social media are akin to those of a decade ago, which were tentative about using the Internet.</p><p>This is according to Hogarth, who will deliver a keynote themed: "The Social Business Imperative", at ITWeb's Social Media Summit, in August.</p><p>"Now there's no business in the world without [the Internet], and so will it be with social. It's a reality they'll all have to face," he says.</p><p><a href="http://www.itweb.co.za/index.php?option=com_content&view=article&id=66068:It-may-be-a-scary-prospect-but-every-business-must-go-social-Ryan-Hogarth&catid=147">Keep reading...</a></p>