<p>Social business software provides an effective communication platform for marketers, says WyseTalk's Gys Kappers.</p><p>Social business software (SBS) cuts through the complexity of marketing campaigns by bringing together multiple work streams in an observable way.</p><p>This facilitates more efficient collaboration and improves campaign outcomes, according to WyseTalk. Traditional collaboration methods e-mail, Web conferencing and endless meetings have bedevilled the outcome of campaigns, with their technological shortcomings rendering them ineffectual islands in the stream of campaigns, says the provider of a social enterprise platform.</p><p>"Social business software, on the other hand, reaches across organisational, functional and programme divides to bring together multiple work streams some extra-organisational on a common Web-hosted platform, making it easy to track campaign processes and delivery in distributed work scenarios," says Gys Kappers, WyseTalk CEO.</p><p><a href="http://www.itweb.co.za/index.php?option=com_content&view=article&id=65832:Social-business-aids-marketing&catid=213">Keep reading...</a></p>