<p>Social media expert encourages businesses to embrace use of the new media in engaging their target market. AFP.NAIROBI, Kenya Jul 12 With millions of Kenyans on social media, the challenge for most businesses is how to leverage on this new platform for opportunities.</p><p>Businesses need to create strategies that will tap into the social media market and grow their enterprises, according to social media analysts.</p><p>Social Media Analyst and founder of Kenya tweets, Antony Mugendi says that the growing social media scene has given small business owners yet another way to promote their businesses.</p><p>"Those in business do not seem to take advantage of this opportunity because they don't get into social media with a strategy," he said.</p><p><a href="http://www.capitalfm.co.ke/business/2013/07/businesses-urged-to-explore-use-of-social-media/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.business2community.com/social-media/why-your-business-will-die-if-you-dont-adopt-social-media-0551342">Why Your Business Will Die If You Don&#039;t Adopt Social Media</a> (Business 2 Community)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dCoiJOHPFrr1eSM5_mH1mH7JDglbM&ned=us">6 additional articles.</a></p>