<p>Unified Communications Grows Up...to Optimized CommunicationsIt's about using the most desirable or satisfactory tools in order to have the best user experience while achieving the desired goals.</p><p>It's about using the most desirable or satisfactory tools in order to have the best user experience while achieving the desired goals.</p><p>The business communications industry has gone through many changes in the past 45 years--from the Carterfone Decision, to digital communications, to IP, mobile, and most recently to Unified Communications (UC). Unified Communications continues to serve its purpose, but for the most part, vendors and organizations have focused on individual productivity tools such as user clients with softphones, IM and presence. The next stage, unified communications and collaboration (UCC), sought to enhance productivity of individual users as well as communications among teams and groups of workers with conferencing and collaboration tools.</p><p>We've come a long way. We now have multiple channels of communication, across a multitude of devices, and multiple deployment models. New channels of communication such as social software have entered the picture, and we're seeing more integration with the contact center for customer interactions, as well as with enterprises' business processes, whether CRM, ERP, or vertical market segment processes and applications.</p><p><a href="http://www.nojitter.com/post/240157250/unified-communications-grows-upto-optimized-communications">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.ucstrategies.com/unified-communications-strategies-views/introducing-optimized-communications.aspx">Introducing Optimized Communications</a> (UCStrategies)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dJ5TtAex5izutVMp4Z68RDKJMvp9M&ned=us">2 additional articles.</a></p>