<p>Has the hype surrounding the social enterprise being the-next-big-thing run its course?</p><p>It is an important question to answer when analysts at Gartner say that 80% of investment in social business tools will not add value to business profitability due to "inadequate leadership and an overemphasis on technology" and others see no corresponding increase in efficiency and productivity. Yet Gartner reports elsewhere that there are the beginnings of a positive upturn in IT spending.</p><p>Are we about to witness yet more companies making the same mistake? If so, what should they do differently to ensure they get the most out of their investment?Measuring Inputs Rather than Outputs</p><p>If there is one thing we can be certain about, it is that many businesses appear uncertain about how to include social initiatives in their day-to-day operations. The recent NetStrategyJMC Digital Workplace Trends 2013 survey confirms this. Only one third of those surveyed have managed to align their social strategy with their business goals. Those that have successfully invested in social tools are reportedly most concerned about how many staff are collaborating and connecting with each other, instead of the more important metric, measuring the quality of what has been produced. As the survey succinctly put it: everyone is "measuring inputs rather than outputs."</p><p><a href="http://www.cmswire.com/cms/social-business/is-social-business-all-talk-and-no-trousers-021287.php">Keep reading...</a></p>