<p>MUMBAI: Despite the betting scandal surrounding Indian Premier League (IPL) cricket, new figures show that viewing figures remained high while advertisers carried on with their investments, some even adapting their content to reflect events.</p><p>The average TVR for live matches shown on SET Max, the tournament's official broadcaster, remained broadly the same after three players were arrested as before, slipping only slightly from 2.7 to 2.6.</p><p>Overall ratings for the entire tournament on the SET Max and Sony Six channels averaged a TVR of 3 for the all-India market, with the final rising to 6.9.</p><p>"We are satisfied," Neeraj Vyas, senior vice-president and business head of SET Max, told the Economic Times. "Our advertisers are satisfied and none have pulled out in-between either," he added.</p><p><a href="http://www.warc.com/LatestNews/News/Indian_advertisers_still_back_IPL.news?ID=31506">Keep reading...</a></p>