<p>Ahhh, social mediait's one of those topics that follows you wherever you go, isn't it? Whether it's "checking yourself in" via Foursquare at your local restaurant or announcing a business update on Twitter or using Facebook or Instagram to share images from a recent industry eventit's always at your fingertips, ready to be accessed. But for the global supply chain, it's become much more than just joining a group or starting an industry discussion via LinkedIn. The use of social software by businesses to collaborate and share information via enterprise-grade social technologies continues to grow at a dramatic rate.</p><p>In fact, Forrester Research reported in 2011 that social collaboration software expanded from $900 million in 2011 to $6.4 billion in 2016.</p><p>Furthermore, the adoption of enterprise-grade social technologies continues to emerge as a significant driver of improvement in supply chain productivity, according to FusionOps' recent "Your Social Supply Chain" report.</p><p>And the bottom line is that it comes down to the users to continue to propel enterprise-level platforms with social capabilities forward in growth.</p><p><a href="http://www.sdcexec.com/article/10951952/give-the-users-the-social-enterprise-collaboration-that-they-want">Keep reading...</a></p>