
<p>IBM announced it is extending its social business platform, IBM Notes and Domino Social Edition 9, with an integrated social mail application. The company says the move aims to simplify and accelerate social business adoption in the marketplace, providing employees with a single access point to all of their collaboration tools, social media, email, group activities and blogs.</p><p>The platform is available through a choice of deployment options including on premises, in the IBM SmartCloud or via mobile devices. It now gives business users in marketing, development, HR and other areas a single access point for all of their social collaboration tools.</p><p>With the new offering, an employee working on a new marketing project can check email as well as activity streams containing the latest work from each team member, share files with colleagues, and view new blogs on topics relevant to the subjectall through a single interface.</p><p>According to a study by IBM, 82 percent of chief marketing officers plan to increase their use of social media over the next three to five years. IBM's 2012 CEO study identified the same trend: While today only 16 percent of CEOs are using social business platforms to connect with customers, that number will rise to 57 percent within the next three to five years.</p><p><a href="http://www.information-management.com/news/ibm-expands-social-business-platform-with-social-mail-10024115-1.html">Keep reading...</a></p>